Boehringer Ingelheim: Stories from the Road
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Putting success in the drivers seat.

By Michael Davis

When you’re a leading pharmaceutical research and sales company, the decisions you make can dramatically improve the lives of others. Lee Miller, Senior Fleet Manager for Boehringer Ingelheim, may not focus on new molecules that lyse gram-positive cells, but her decisions can improve the effectiveness of her salespeople and dramatically boost the bottom line.

When asked about the 4,100 vehicles in Boehringer Ingelheim’s fleet and the role of traveling sales reps who drive them Miller replied, “They are the revenue for the company, and that’s the important thing, keeping them out there selling—they’re our bread and butter.”

While sales drive Boehringer Ingelheim’s revenue, Miller realizes the need to offer highly capable vehicles to those who drive them- with safety, connectivity, styling and comfort topping the list.

Recently a production crew caught up with Boehringer Ingelheim sales rep Bart Miller in Albany, New York. Every 3 years he gets to choose a new vehicle. With a 20 year sales career and more than a million miles driven in a number of different vehicles it’s flattering to see Bart driving his second consecutive Malibu.

In Lee’s opinion the Chevrolet Malibu is “…the perfect vehicle for the sales job.” and feels that the 2014 Malibu is going to be a tough competitor in the fleet market.


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