Pictures of Hope
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Chevrolet Sponsors Pictures of Hope, Helping At-Risk Children through the Art of Photography

It’s said a picture is worth a thousand words. But for at-risk and homeless children, one photograph can also represent a thousand dreams. In an effort to inspire these children to look toward a better future, Chevrolet and award-winning photojournalist/author Linda Solomon have teamed up for the fourth year in a row for the 2014 Pictures of Hope program.

Solomon first traveled to cities across the country and presented cameras to children ages 6 to 13 who were living in homeless shelters. The budding young photojournalists were then given a photography tutorial and their first assignment: Capture your “hopes and dreams” on film. The results – which have been made into holiday greeting cards and are available at select Chevrolet dealerships – were profound.

“Their hopes and dreams captured in quiet moments tell a story that few adults can imagine,” Solomon says. “When you show children that you care about what they wish for in life, perhaps a child who never felt he or she had self-worth now will.”

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One child who has been truly transformed by the program is past Pictures of Hope participant Brittnie. Brittnie was invited to take part in the program when she was just 9 years old and living in a Salvation Army housing facility. Her photograph was of San Diego State University where she was hoping to receive a scholarship. The president of the university saw her picture and awarded her a scholarship. Brittnie, now 17, volunteers and mentors children who participate in Pictures of Hope every year.

Pictures of Hope is gaining exposure across the country. Most recently, Meredith Vieira’s new national talk show featured Pictures of Hope’s participant Kenny, age 12, whose dream is to make his mom happy. After waiting on the New York Affordable Housing list for two years, Kenny and his mom have finally moved into a two-bedroom apartment. Meredith Vieira gave Kenny and his mom new furniture for their new home and donated a scholarship for Kenny’s schooling.

“At Chevrolet, we are always striving toward what is possible, just like the children in the program,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Working with ‘Pictures of Hope’ we are able to give kids the opportunity to see and photograph the hope and promise in the world around them to help build pride and self-esteem in their lives.”

You can purchase Pictures of Hope greeting cards at charities throughout the United States. One hundred percent of the proceeds will benefit the homeless shelters and facilities in each city.


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