By Kristan Schiller
Just in time to get holiday buzz going about the new Corvette Stingray, the WIRED Store has popped up in New York City for its ninth season, this year in Manhattan’s Meatpacking District at 353 West 14th Street between 8th and 9th Avenues. So if you’re strolling along the High Line, enjoying a beverage at Hotel Gansevoort, or hitting the neighborhood for some last-minute Christmas shopping at Chelsea Market, pop on by and check it out! Indeed, the theme of the shop this year is just that: “Check it out.”
“Every year we have tens of thousands of people come through the shop. And we think this year there will be even more because we’re in the Meatpacking District, which is a very trendy neighborhood,” says Noah Norman, the shop’s manager. The other big draw? A step-by-step demo showcasing the benefits of the new Corvette Stingray, a gunmetal grey version of which is parked inside.
With its carbon-fiber and carbon-nano-composite structure, and carbon-fiber hood and roof, this meticulous machine described by WIRED magazine as “driving nirvana” is a vehicle you’ll want to see in person.
“Aside from actually getting to touch and feel the car – which will be most people’s first experience with that – we have an interactive game with a new leap motion controller,” Norman proudly announces. “The screen shows a professional driver driving a Stingray on a track in Las Vegas, and the shifting and steering replicate the actual experience of driving the car.”
(The game is similar to the one on the Vimeo.com/Corvette site.) Participants can also learn about the cockpit-mounted Driver Mode Selector, which allows drivers to optimize the car for their driving preference and road conditions via five settings: Weather, Eco, Tour, Sport and Track.
In addition, participants in this “Social Retail Experience” (as WIRED describes it) are encouraged to share their experiences through videos – both their own and those captured by the shop’s employees (on hand to answer questions and assist with the process).
Other exclusive merchandise on sale at the shop includes Corvette-branded carbon-fiber iPhone cases, carbon-fiber pens and leather money clips as well other cool high-tech items a bit smaller than the Corvette.
So stop by and hop in the cockpit for a pop-up thrill ride with Corvette. The shop will be open through December 22, Tuesday-Sunday, 12pm-8pm. Visit http://store.wired.com for more details or follow the shop on Twitter @WIREDInsider and at #WIREDStore.
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Kristan Schiller, a Travel Editor at Fodor’s, is also a blogger and writer whose articles have appeared in National Geographic Traveler, Town & Country, Organic Spa Magazine and Entrepreneur, as well as on the Huffington Post and Salon.com.