Designed for hard work, Chevy trucks and Carhartt are a staple of job sites all across the country. These two American brands are teaming up to create the Silverado 2500HD Carhartt edition concept, a truck that reflects the resiliency and versatility of these iconic brands.
“When Carhartt and Chevy started working together on this concept truck, we quickly realized that our mutual respect for hardworking people and the utility they expect from our brands would equal the ultimate truck for anyone who works and plays in the rugged outdoors,” said Tony Ambroza, senior vice president of marketing at Carhartt. “For more than 127 years, Carhartt has designed workwear by solving for the needs and practical ways hardworking people use every product we make, and that’s the same kind of thinking we applied to this collaboration.”
The brands’ durability is expressed in the texture of the concept’s distinctively trimmed Jet Black interior, which features Carhartt’s signature duck brown garment material on the seats, armrests and door panel inserts, with triple-stitched seams, just like the jackets. The Carhartt logo is laser-etched on the head restraints, while antique nickel-finish trim is used on the doors, center console and instrument panel. Carhartt’s tough fabric is also used for a custom tonneau cover on the bed.
“Thousands of people go to work every day and earn their paycheck in a Chevy truck wearing a Carhartt,” said Sandor Piszar, Chevrolet truck marketing director. “Their durability and versatility earns respect and loyalty that’s passed on – and that’s exactly what this concept explores.”
The Carhartt concept also includes:
- Fender flares
- Trailering mirrors
- All-weather floor liners
- Assist steps
- Perimeter bed lighting
- Spray-on bedliner
- 18-inch LED light bar (concept)
- Lifted suspension
- Bed-mounted toolbox and swing-out tool chest
- Electrical outlets in the bed
- Silverado badging expressed with Carhartt brand font
- Carhartt gold pinstripe graphics
- Antique nickel accents on the grille, tow hooks and 20-inch aluminum wheels.