John Legend and Chevrolet
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Chevrolet and John Legend connect to introduce the all-new, redesigned 2014 Impala

Nine-time Grammy award winner John Legend creates music that takes you back and moves you forward.

Every album, from his first in 2004 to his new work, “Love in the Future,” has been infused with John’s unique blend of classic and contemporary. This extends beyond his music and into his sense of style, where he always gives a nod to inspiration, while expressing a flair for individuality.

All of this, combined with his personal history with Chevrolet – John’s first car was a Chevy – made him a perfect match for a campaign to launch the newly reimagined Chevy Impala.

Both in front of and behind the camera, John is a gracious, thought-provoking and eloquent gentleman who, like the all-new 2014 Chevrolet Impala, makes a statement with his very presence.

LEGENDS

The television commercial is the centerpiece of a campaign for Impala. It features John Legend, his quest for inspiration and his new single “Made to Love.”

INSPIRATION

John Legend discusses his musical legacy, drawing inspiration from the city he loves, and how the all-new 2014 Chevrolet Impala takes an iconic classic into the future.

     
PROCESS

The creative process is a very personal thing. John Legend speaks about his approach, including how going for a drive can sometimes break through the clutter to open his heart and mind.

     
MELODY

How does a song unfold? Listen to the evolution of John Legend’s new single “Made to Love,” from his upcoming album, Love in the Future.

     
VISION

Take a behind-the-scenes peek at how the Chevrolet vision to bring John Legend and the all-new Impala together became a reality.

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