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FIRST-TIME BUYERS 

TURN ALL-NEW INTO ALL YOURS

Chevy offers plenty of vehicles that are a perfect fit for your first new vehicle – including the All-New 2024 Trax with five trims all starting at under $25,000. Plus, GM Financial offers programs like KEYS Online,® payment deferral options and the First-Time Buyer program, so you can be confident it’s the right fit for your finances, too.

First-Time Buyer Program

First-time buyers with no adverse credit history may finance up to 105% of their vehicle’s MSRP. 

College Appreciation Program 

Eligible college students and recent grads can get a $500 discount on select Chevy vehicles.

90-Day Payment Deferral

Well-qualified buyers can take advantage of deferred payments through GM Financial.

Knowledge is key 

KEYS Online is an online resource with courses that give you the knowledge you need to get behind the wheel of your first new vehicle while staying on the road to financial wellness. Explore modules on budgeting, money management, understanding credit buying a home and more. 

Enter the Road to Own Sweepstakes 

Less than 20 minutes is all it takes to have a chance at winning our grand prize — a $1,000 gift card and 250,000 Chevrolet Rewards points. Four lucky entrants will also have a chance at winning Chevy merch and 25,000 My Chevrolet Rewards points in one of our biweekly giveaways. The Road to Own Sweepstakes runs from July 24 to September 30, so sign up now for your chance to win. 

THE ALL-NEW TRAX

From the modern and muscular ACTIV to the ultra-sporty RS, the bigger and bolder All-New 2024 Trax offers all the uncompromising style and capability you’ve been searching for in an SUV — all starting at under $25,000. 

Get your dreams on track 

Chevrolet is proud to announce Meag Schwartz as the winner of the Fast Trax Your Future contest. She’ll enjoy $100,000 and the use of a 2024 Trax for three months to pursue her dream. Learn all about it. 

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AS SHOWN: $27,425

Trailblazer is bold, spacious and has the technology and capability to help you get up and get out there.

2024 Colorado
STARTING AT: $29,500
AS SHOWN: $47,195

When the going gets tough, the 2024 Colorado has the versatility and performance you need to keep moving forward.