2022-05-11 | New Roads Magazine

One Week with an Equinox RS

Brad Frey followed his heart to a dual career as a band tour manager and founder of a fashion brand. We loaned him a 2022 Equinox RS for a week to help him navigate his busy life.

Soon after he finished college with a degree in clinical exercise science, Brad Frey filled out an application for graduate school. It was a big step toward a career in health care, a path both his older brothers had followed. But as he was about to drop the application in the mailbox, he stopped.


“I wasn’t following my passion,” Frey says. “And in that moment I knew I needed to at least take a shot at doing what I loved.


“I’ve always loved everything about live music. I was fascinated by all the production that goes on behind the scenes,” adds Frey, 32, who grew up skateboarding, following street fashion, and attending punk band shows.  

The Details Matter

EQUINOX RS

1.5L TURBO

ENGINE

170/203

HORSEPOWER/
LB.-FT. OF
TORQUE

25/30

EPA-ESTIMATED
MPG CITY/HWY

After several years working his way up through the ranks of the live music world, he’s now the tour manager for the Nashville-based pop rock group The Band Camino.

 

One of the up-and-coming groups of 2022, The Band Camino has signed with DBLBLK Records/Elektra, has performed on late-night TV, and is opening for a major country duo on an arena tour of more than 30 U.S. cities.

 

But Frey is particularly proud of the fashion brand that he launched in the midst of the pandemic, ALL IS WELL. Focused on sustainable materials and equitable collaboration within the creative community, ALL IS WELL “is about positivity and quality product and supporting artisans. It’s about bringing people together, not driving them apart,” says Frey.

 

The ALL IS WELL brand was born when the world did not seem well at all. After he was hired as The Band Camino’s tour manager in 2019, Frey moved to Nashville and bought a house. In early 2020 the band played the first three shows of the arena tour — a huge opportunity for them — when the pandemic shut everything down.

 

“The world was a mess; it felt like a very dark time,” says Frey, who was also influenced by the death of George Floyd at the hands of a Minneapolis police officer. “But I was weirdly calm. I had income from the e-commerce sites I was running, I had a release of the stress from touring for five years straight, and I had the time, resources, and motivation to start my own brand. I understood that a lot of the world was suffering, but I was able to find light in that dark time and I wanted to spread that light to people who needed it.”

ALL IS WELL’s business model is based on collaboration between Frey and his friends in the creative community, many of whom live in Nashville. When working with an artist, Frey will discuss product design upfront and offer input throughout the process, but he gives major creative credit to his partners. “It’s their talent and my hustle,” says Frey, who handles the business end of things, including shipping, printing, order fulfillment, and managing the website.

 

So far, the product line includes garments made of recycled cotton and a small line of leather goods, plus an upcoming hooded sweatshirt designed by Andrew Cook, a Nashville musician who’s also a graphic designer.

‘ALL IS WELL’ IS ABOUT POSITIVITY AND QUALITY PRODUCT AND SUPPORTING ARTISANS.

— BRAD FREY

We recently put Frey in a 2022 Chevrolet Equinox RS for a week to see how it could help him run his enterprise.

 

“I really enjoyed the roominess and comfort of an SUV,” says Frey, pointing out that a lot of his time is spent in tight quarters on a tour bus. “Running the ALL IS WELL brand involves a lot of errands and hauling boxes and stuff, and the Equinox has the cargo space I need to handle it. The hidden storage space under the rear cargo floor is especially cool.”

“I love Apple CarPlay® and the accessibility it gives you to your phone and music and messages. The [available] AC outlet in the back seat is great; I was able to plug my laptop in to send some work emails.”

 

Frey found the bird’s-eye view afforded by Equinox’s available HD Surround Vision to be a great help with parking, and says the available panoramic sunroof “made driving the Equinox feel luxurious while also sporty.”

 

The designer in Frey appreciated the RS edition’s sharp, sporty design — “especially the cool details like the red stitching” in the interior.

 

“The first errand I took the Equinox on was to the hardware store,” says Frey. “As I got out of the car in the parking lot, a guy walked up to me just to say he really liked the sporty look and the design of the Equinox. We chatted for a bit and I thought it was cool that the Equinox inspired that sort of positivity.

 

“It’s cool how things are working out,” adds Frey. “Once I took that first step toward what I loved to do, as opposed to what was a conventional blueprint, the universe responded and continues to give me opportunities to keep being passionate.”

 

STORY: CHRIS WALTON / PHOTOGRAPHY: ARTURO OLMOS

*The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • EPA-estimated MPG 25 city/30 highway Equinox RS with 1.5L Turbo engine.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather, and road conditions may affect feature performance. Read the vehicle’s Owner’s Manual for more important feature limitations and information.

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • Cargo and load capacity limited by weight and distribution.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Always use seat belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner's Manual for more information.

     

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • Does not detect people or items. Always check rear seat before exiting.

  • Vehicle user interface is a product of Google, and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android (TM) 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

  • Service varies with conditions and location. Requires active service and paid AT&T data plan. Visit onstar.com for details and limitations.

  • EPA-estimated MPG city/highway: Sonic Sedan with 6-speed manual transmission 27/38; with 6-speed automatic transmission 26/34; Sonic Hatchback with 6-speed manual transmission 26/35; with 6-speed automatic transmission 26/34.

  • Equipment from independent suppliers is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of independent supplier alterations.

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • To avoid the risk of injury, never use Recovery Hooks to tow a vehicle. For more information, see the Recovery Hooks section of your Owner's Manual.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

     

  •  

    Read the vehicle Owner’s Manual for important feature limitations and information.

  • To avoid the risk of injury, never use Recovery Hooks to tow a vehicle. For more information, see the Recovery Hooks section of your Owner's Manual.

  • Premier shown seats seven. Standard on L, LS. Available on LT.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam automatic high beams on/off, Following Distance Indicator.  Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • The system wirelessly charges one compatible mobile device. Some devices require an adaptor or back cover. To check for phone or other device compatibility, visit my.chevrolet.com/learn for details.

  • Third row power folding seat feature is subject to limited availability.

  • Always use safety belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner’s Manual for more information. 

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices. Map Coverage available in the United States, Puerto Rico and Canada.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • Requires available 3.6L engine and Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow

  • Requires available 3.6L engine and Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow

  • Requires available 3.6L engine and Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Chevy Safety Assist: Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator and IntelliBeam. Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android 5.0 or higher. Data plan rates apply. Android, Android Auto, Google, Google Play and other marks are trademarks of Google LLC.

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • Always use safety belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner’s Manual for more information.  

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android 5.0 or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Always use seat belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See your vehicle Owner’s Manual for more information.

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • Standard on Extended Cab and 2WD Crew Cab Short Box models.

  • Standard on 2WD Crew Cab Long Box and 4WD Crew Cab models.

  • Available on Extended Cab models.

  • Available on Crew Cab models.

  • Always use seat belts and child restraints.  Children are safer when properly secured in a rear seat in the appropriate child restraint.  See the Owner's Manual for more information.

  • Read the vehicles Owner's Manual for more important feature limitations and information.

  • Chevrolet Infotainment 3 System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • Includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam, and Following Distance Indicator. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay, iPhone, Siri and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible AndroidTM smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android Auto is a trademark of Google LLC.

  • Read the vehicle Owner's Manual for more important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Requires available Trailering Package.  Maximum trailering ratings are intended for comparison purposes only. Before you buy a vehicle or use it for trailering, carefully review the trailering section of the Owner’s Manual. The trailering capacity of your specific vehicle may vary. The weight of passengers, cargo and options or accessories may reduce the amount you can trailer.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner's Manual for important feature limitations and information.

  • Standard on all Traverse trims: Chevy Safety Assist includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam and Following Distance Indicator. Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay, iPhone, Siri and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries. 

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android, Google Play and Android Auto are trademarks of Google LLC.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Standard on all Traverse trims: Chevy Safety Assist includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam and Following Distance Indicator. Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Standard on all Traverse trims: Chevy Safety Assist includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam and Following Distance Indicator. Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Leather-appointed seating surfaces in front and second rows; third row is vinyl-covered.

  • Standard on all Traverse trims: Chevy Safety Assist includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam and Following Distance Indicator. Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Standard on all Traverse trims: Chevy Safety Assist includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam and Following Distance Indicator. Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Connected Navigation and Real-time Points of Interest (POI) only available on properly equipped vehicles. Requires paid plan or trial. Map coverage available in the United States, Puerto Rico and Canada. Visit onstar.com for details and limitations.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Standard on all Traverse trims: Chevy Safety Assist includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam and Following Distance Indicator. Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Third row power folding seat feature is subject to limited availability.

  • Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner.  Read the vehicle Owner’s Manual for important feature limitations and information.

  • To avoid the risk of injury, never use recovery hooks to tow a vehicle. For more information, see the Recovery Hooks section of your Owner's Manual.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adaptor/back cover. To check for phone or other device compatibility, visit my.chevrolet.com/learn or consult your carrier.

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • To avoid the risk of injury, never use recovery hooks to tow a vehicle. For more information, see the Recovery Hooks section of your Owner’s Manual.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adaptor/back cover. To check for phone or other device compatibility, see my.chevrolet.com/learn or consult your carrier

  • Vehicle user interface is a product of Google, and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android™ smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android Auto is a trademark of Google LLC.

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles’ destination freight charges.

  • Always use seat belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See your vehicle Owner’s Manual for more information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner's Manual for important feature limitations and information.

  • Do not use summer-only tires in winter conditions, as it would adversely affect vehicle safety, performance and durability. Use only GM-approved tire and wheel combinations. Unapproved combinations may change the vehicle’s performance characteristics. For important tire and wheel information, go to my.chevrolet.com/learnAbout/chevrolettires or see your dealer.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices. Connected Navigation and Real-time Points of Interest (POI) only available on properly equipped vehicles. Requires paid plan or trial. Map coverage available in the United States, Puerto Rico and Canada. Visit onstar.com for details and limitations.

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles’ destination freight charge.

  • Always pay attention while driving and when using Super Cruise for compatible roads. Do not use a hand-held device. Visit chevrolet.com/electric/super-cruise for compatible roads and full details.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information. Some camera views require available accessory camera and installation. Not compatible with all trailers. See your dealer for details.

  • Chevy Safety Assist includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam and Following Distance Indicator. Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle’s owner’s manual for more important feature limitations and information.

  • Standard on Extended Cab and 2WD Crew Cab Short Box models.

  • Standard on 2WD Crew Cab Long Box and 4WD Crew Cab models.

  • Available on Extended Cab models.

  • Available on Crew Cab models.

  • The Manufacturer’s Suggested Retail Price includes destination freight charge. Tax, title, license, dealer fees and optional equipment not included.

  • Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner's Manual for important feature limitations and information.

  • Connected navigation and real-time points of interest only available on properly equipped vehicles. Device data connection required. Map coverage available in the U.S., Puerto Rico and Canada. See onstar.com for details and limitations

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

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