1983 S-10: Legends of Chevy Trucks | New Roads

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2020-10-29 | Chevy New Roads Magazine

Legends of Chevy Trucks

1983: America Loves S-10

There’s a Legend behind each and every Chevy Truck. Built for the toughest of jobs for generations, Chevy pickups have become part of the fabric of our country, conduits of shared experience, and vehicles of common memories.

Part of the mission of the General Motors Heritage Center is to preserve these stories. The Heritage Center maintains a huge collection of literature and artifacts, and includes a selection from its fascinating repository of historic Chevy Truck brochures on its website. In our Legends of Chevy Trucks series, we’ll highlight some of the models and eras that are still fascinating today. This last installment of the series takes us back to 1983 to investigate the first generation of the S-10.

OVERVIEW

As full-size trucks became larger and more capable, Chevy saw a need for a smaller, more affordable offering. The S-10 went on the market in 1981 and soon became a hit. In fact, the brochure claimed the S-10 had already become “the best-selling truck in its class” versus rival foreign small trucks.

 

DESIGN VISION: It may have been smaller, but the S-10 was still heavy on the styling cues that helped larger Chevy trucks radiate toughness. Starting with a wide grille bearing a prominent bowtie emblem, the S-10 also boasted a squared-off shape that matched contemporary trucks, plus available, period-correct two-tone paint schemes. And, hey, it was the ’80s, so there were rad blue vinyl and blue cloth upholstery options for the cab.

CREATURE COMFORTS: Mix tapes were all the rage in 1983, so you definitely wanted to upgrade your S-10 to the available stereo AM/FM cassette deck. And, because it was nearly five decades ago, features we now think of as commonplace were upgrade options: air conditioning, power windows, power door locks, power steering. At least S-10 buyers could enjoy a well-trimmed cab, with boldly named options like Durango, Tahoe, and Sport for trim and upholstery choices. Plus, contemporary marketing bragged of a 23-degree seatback angle for “real comfort” and more legroom than rival full-size trucks of the day. Impressive!


POWER: The engine you wanted was the available 2.8-liter V6. Delivering 110 horsepower and a stout 145 pound-feet of torque at very low rpm, trucks so equipped had a payload rating of up to 1,625 pounds and could tow up to 5,000 pounds. Who says small trucks can’t still put up big numbers?


TECH … 1983 STYLE: Older trucks’ 4-wheel-drive systems had sometimes been a chore to use, but not the one in the S-10. Dubbed “Insta-Trac,” it was activated with a simple in-cab lever and could be shifted between 2 High and 4 High while moving. Couple that with a payload rating of up to 1,625 pounds—an impressive figure for a small truck of the era—and it was clear the S-10 had been engineered for maximum utility.

THEN VS. NOW: Just as the S-10 offered an optional diesel engine for truck drivers who wanted the flexibility of another powertrain choice, so too does today’s Colorado. The 2021 Colorado’s available Duramax® 2.8-liter Turbo-Diesel engine offers a stout 186 horsepower and 369 pound-feet of torque, helping the Colorado make short work of towing or hauling—while also delivering impressive fuel economy.

DISCOVER MORE LEGENDS

Just like the 1973 Square Body, you may be a Chevy Truck Legend. Our most loyal truck owners are eligible for Truck Legends membership and receive awesome benefits like an exclusive cap, Legends decals, and invites to amazing events. Learn more about becoming a Truck Legend.

If you'd like to read more vintage Chevy Truck brochures, be sure to check out the other episodes in our series below. You can also click over to the Heritage Center website and explore on your own.

 

STORY: JAKE HOLMES

*The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • 1 EPA-estimated MPG 19 city/28 highway for Colorado 4x4 with available 2.8L Turbo-Diesel engine. EPA-estimated MPG 18 city/22 highway (ZR2).

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • EPA estimated with 3.6L V6 engine.

  • EPA estimated with 3.6L V6 engine.

  • Cargo and load capacity limited by weight and distribution.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Always use seat belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner's Manual for more information.

     

  • Model year 2018 and newer vehicles include: 1 month of OnStar Safety & Security Plan and 1 month of Chevrolet Connected Services which include navigation services, Remote Access Plan and 1 month or 3 gigabytes of 4G LTE data (whichever comes first) from vehicle delivery date. Services are subject to user terms and limitations. Visit onstar.com for more details. Data plans offered by AT&T. Availability subject to change.

  • EPA-estimated 53-mile range based on 106 MPGe combined city/highway (electric); 367-mile extended range based on 42 MPG combined city/highway (gas). Your actual range may vary based on several factors, including temperature, terrain and driving technique.

  • Requires available Performance Exhaust or Z51 Performance Package.

  • Requires available Performance Exhaust or Z51 Performance Package.

  • If you decide to continue service after your trial, your selected subscription plan will automatically renew thereafter. You will be charged at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at siriusxm.com. All fees and programming subject to change. ©2018 Sirius XM Radio Inc. All rights reserved.

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

  • Does not detect people or items. Always check rear seat before exiting.

  • Vehicle user interface is a product of Google, and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android (TM) 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

  • Service varies with conditions and location. Requires active service plan and paid AT&T Data plan. See onstar.com for details and limitations.

  • Read the vehicles Owner's Manual for more important feature limitations and information.

  • Always use seat belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner’s Manual for more information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Read the vehicle Owner's Manual for more important feature limitations and information.

  • Always use seat belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See your vehicle Owner’s Manual for more information.

  • Connected services include navigation services and Remote Access Plan. Services subject to Terms and limitations. Certain services require working electrical system, cell reception, and GPS signal. OnStar links to emergency services.  See onstar.com for details. Availability subject to change.

  • Connected services include navigation services and Remote Access Plan. Services subject to Terms and limitations. Certain services require working electrical system, cell reception, and GPS signal. OnStar links to emergency services.  See onstar.com for details. Availability subject to change.

  • EPA-estimated MPG city/highway: Sonic Sedan with 6-speed manual transmission 27/38; with 6-speed automatic transmission 26/34; Sonic Hatchback with 6-speed manual transmission 26/35; with 6-speed automatic transmission 26/34.

  • Your actual range may vary based on several factors, including temperature, terrain, battery age, and how you use and maintain your vehicle.

  • Read your vehicle Owner's Manual for important feature limitations and information.

  • Certain features require a SiriusXM subscription and the Chevrolet Connected Access plan. See siriusxm.com and onstar.com for details and limitations.

  • Do not use summer-only tires in winter conditions, as it would adversely affect vehicle safety, performance and durability. Use only GM-approved tire and wheel combinations. Unapproved combinations may change the vehicle’s performance characteristics. For important tire and wheel information, go to my.chevrolet.com/learnAbout/chevrolettires or see your dealer.

  • Premier shown seats seven. Standard on L, LS. Available on LT.

  • Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • The system wirelessly charges one mobile device. Some devices require an adaptor or back cover. To check for phone or other device compatibility, visit my.chevrolet.com/learn for details.

  • Standard on all trims:  Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator, Intellibeam Headlamps. Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Read the vehicle Owner's Manual for more important feature limitations and information.

  • Vehicle user interface is a product of Google, and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android(TM) 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

     

  • Always use seat belts and child restraints.  Children are safer when properly secured in a rear seat in the appropriate child restraint.  See the Owner's Manual for more information.

  • Read the vehicles Owner's Manual for more important feature limitations and information.

  • Chevrolet Infotainment 3 System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Read the vehicles Owner's Manual for more important feature limitations and information.

  • On LS models with available front-row split-bench seat.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Read the Owner's Manual for important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity to some devices.

  • Read the Owner's Manual for important feature limitations and information.

  • Read the Owner's Manual for important feature limitations and information.

  • Rear Cross Traffic Alert, Rear Park Assist and Lane Change Alert with Side Blind Zone Alert. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Requires AWD and 3.6L engine. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Read the vehicle Owner's Manual for more important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Standard on Extended Cab and 2WD Crew Cab Short Box models.

  • Standard on 2WD Crew Cab Long Box and 4WD Crew Cab models.

  • Available on Extended Cab models

  • Available on Crew Cab models

  • Read the vehicle owner's manual for important feature limitations and information.

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • To avoid the risk of injury, never use Recovery Hooks to tow a vehicle. For more information, see the Recovery Hooks section of your Owner's Manual.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adaptor/back cover. To check for phone or other device compatibility, see my.chevrolet.com/learn or consult your carrier.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

     

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    Read the vehicle Owner’s Manual for important feature limitations and information.

  • To avoid the risk of injury, never use Recovery Hooks to tow a vehicle. For more information, see the Recovery Hooks section of your Owner's Manual.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adaptor/back cover. To check for phone or other device compatibility, see my.chevrolet.com/learn or consult your carrier.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Go to my.chevrolet.com/learnAbout/bluetooth to find out which phones are compatible with the vehicle. Full Bluetooth feature functionality varies by device, model and software version.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Includes Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, IntelliBeam automatic high beams on/off, Following Distance Indicator.  Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • The system wirelessly charges one compatible mobile device. Some devices require an adaptor or back cover. To check for phone or other device compatibility, visit my.chevrolet.com/learn for details.

  • Always use safety belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner’s Manual for more information. 

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices.

  • Chevrolet Infotainment System functionality varies by model. Full functionality requires compatible Bluetooth and smartphone, and USB connectivity for some devices. Map Coverage available in the United States, Puerto Rico and Canada.

  • Read the vehicle Owner’s Manual for important feature limitations and information.

  • Requires available 3.6L engine and Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow

  • Requires available 3.6L engine and Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow

  • Requires available 3.6L engine and Trailering Package. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The weight of passengers, cargo and options or accessories may reduce the amount you can tow.

  • Chevy Safety Assist: Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator and IntelliBeam. Read the vehicle Owner’s Manual for more important feature limitations and information.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android 5.0 or higher. Data plan rates apply. Android, Android Auto, Google, Google Play and other marks are trademarks of Google LLC.

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • Always use safety belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner’s Manual for more information.  

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android 5.0 or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and Apple Music are trademarks of Apple Inc., registered in the U.S. and other countries.

  • Always use seat belts and child restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See your vehicle Owner’s Manual for more information.

  • Read the vehicle Owner's Manual for important feature limitations and information.

  • Standard on Extended Cab and 2WD Crew Cab Short Box models.

  • Standard on 2WD Crew Cab Long Box and 4WD Crew Cab models.

  • Available on Extended Cab models.

  • Available on Crew Cab models.

  • Equipment from independent suppliers is not covered by the GM New Vehicle Limited Warranty. GM is not responsible for the safety or quality of independent supplier alterations.

  • The Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Chevrolet vehicles' destination freight charges.

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